Media Literacy by W James Potter
The media world bombards us with messages, often subliminally, that invade our real-world space to the extent that we sometimes feel we have lost control of reality. Media messages are multilayered and not always what they seem. Author W. James Potter highlights the importance of learning to unwrap these layers and choose what we want to believe, reclaiming our ability to perceive the real world. Media Literacy helps students develop a strong knowledge base about the media. Potter presents a guidebook to the often difficult terrain of the media world, providing a plan of action for students to develop their media literacy and analytical skills. He shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond mere rote learning.
"This book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumersMedia Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English." -SirReadaLot.org -- Savannah Jones SirReadaLot.org 20080404 "Essential guide to 'literacy'." -- Business Line Business Line 20080814
W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara where he teaches courses in media literacy, media content, and media effects. A holder of a Ph.D. in Communication and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media. He is the author of numerous scholarly articles, book chapters, and a dozen books, including the Sage published titles: Media Literacy 4/ed., On Media Violence, Theory of Media Literacy: A Cognitive Approach, How to Publish Your Communication Research (edited with Alison Alexander), The 11 Myths of Media Violence and the forthcoming Effects of the Mass Media.
| SKU | Unavailable |
| ISBN 13 | 9781412958752 |
| ISBN 10 | 141295875X |
| Title | Media Literacy |
| Author | W James Potter |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | SAGE Publications Inc |
| Year published | 2008-01-03 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |