Media Moguls
Media Moguls
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Summary
An account of how a very few powerful individuals come to wield a lot of control in international communications. The politics, eccentricities and industrial alliances of the moguls including Maxwell and Murdoch are examined in detail.
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Media Moguls by Michael Palmer
The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style. Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.
Michael Palmer, Jeremy Tunstall
| SKU | Unavailable |
| ISBN 13 | 9780415054683 |
| ISBN 10 | 0415054680 |
| Title | Media Moguls |
| Author | Michael Palmer |
| Series | Communication And Society |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1991-12-12 |
| Number of pages | 268 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |