The Media of Mass Communication by John Vivian

The Media of Mass Communication by John Vivian

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The Media of Mass Communication by John Vivian

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
SKU Unavailable
ISBN 13 9780205693054
ISBN 10 0205693059
Title The Media of Mass Communication
Author John Vivian
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2010-04-06
Number of pages 504
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.