Media Performance by Denis Mcquail Ma Dippsa

Media Performance by Denis Mcquail Ma Dippsa

Important and recommended for good communications collections - this will be widely used and widely cited - Choice This major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.

`McQuail′s book offers a review of the field of the assessment and evaluation of media performance..the author discusses the issue of `public interest′ and attempts to relate it to the measurement of media performance. The relationship between these is the main contribution of this book. Many studies focused on these concepts but McQuail provides a first thorough attempt to relate them within a framework of communication theory and research′ - International Journal of Public Opinion Research

`Denis McQuail′s latest book, Media Performance, provides an important and much needed addition to the communications literature. This comprehensive and critically astute text details how print and electronic media policy and performance impact on individuals, groups and the very structure of democratic societies′ - Majorie Ferguson, University of Maryland at College Park

`This far-reaching and important study from a long-time critical observer of the media scene takes in developments in many countries and suggests new frameworks for assessing media in the 1990s.... Important and recommended for good communications collections - this will be widely used and widely cited′ - Choice

`When a short list of the most important books on communication media in the last half of the twentieth century is drawn up at some future date, I would not be surprised to see Denis McQuail′s Media Performance at the top. While others use bloated language and fanciful impressions to talk about `media performance′, McQuail, one of the world′s leading media sociologists and all-around scholars, provides a powerful and integrative analysis. There is something orchestral about Media Performance in the way that it draws the best soundings from our literature, presents a cohesive and coherent theory, and offers a rich agenda for research.... the most intellectually satisfying book about the media in decades.′ - Everette E Dennis, Columbia University

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

SKU	Unavailable
ISBN 13	9780803982956
ISBN 10	080398295X
Title	Media Performance
Author	Denis Mcquail Ma Dippsa
Condition	Unavailable
Binding Type	Paperback
Publisher	Sage Publications Ltd
Year published	1992-05-12
Number of pages	368
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.