Media Planning Workbook by William Goodrich
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.
In Jack Z. Sissors' thirty-plus years of teaching media planning strategy at Northwestern University, he created and edited The Journal of Media Planning and directed many influential media symposia. Previous to joining Northwestern, he worked for Leo Burnett and other advertising agencies.
| SKU | Unavailable |
| ISBN 13 | 9780844235028 |
| ISBN 10 | 0844235024 |
| Title | Media Planning Workbook |
| Author | William Goodrich |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | NTC Publishing Group,U.S. |
| Year published | 1997-05-16 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |