The Media Swirl by Carol Vernallis
From fan-generated content on TikTok to music videos, the contemporary media landscape is becoming ever more vast, spectacular, and intense. In The Media Swirl Carol Vernallis examines short-form audiovisual media—Beyoncé’s Lemonade, brief sequences from Baz Luhrmann’s The Great Gatsby, TikTok challenges, YouTube mashups, commercials, and many other examples—to offer ways of understanding digital media. She analyzes music videos by Beyoncé, Lady Gaga, Janelle Monáe, Kendrick Lamar, Anderson .Paak, and others to outline how sound and image enhance each other and shape a viewer’s mood. Responding to today’s political-media landscape through discussions of Fox News and Presidential inaugurations, Vernallis shows how a media literacy that exceeds newscasts and campaign advertising is central to engaging with the democratic commons. Forays into industry studies, neuroscience, and ethics also inform her readings. By creating our own content and knowing what corporations, the wealthy, and the government do through media, Vernallis contends, we can create a more just world.
Carol Vernallis is an Affiliated Researcher at Stanford University, author of Unruly Media: YouTube, Music Video, and the New Digital Cinema and Experiencing Music Video: Aesthetics and Cultural Context, and coeditor of, most recently, Cybermedia: Explorations in Science, Sound, and Vision.
| SKU | Unavailable |
| ISBN 13 | 9781478019060 |
| ISBN 10 | 1478019069 |
| Title | The Media Swirl |
| Author | Carol Vernallis |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Duke University Press |
| Year published | 2023-10-10 |
| Number of pages | 464 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |