Medill on Media Engagement by Abe Peck

Medill on Media Engagement by Abe Peck

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Summary

Illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences can make today's media brands relevant and important.

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Medill on Media Engagement by Abe Peck

Illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences can make today's media brands relevant and important.
SKU Unavailable
ISBN 13 9781572739871
ISBN 10 1572739878
Title Medill on Media Engagement
Author Abe Peck
Condition Unavailable
Binding Type Paperback
Publisher Hampton Press
Year published 2011-08-30
Number of pages 260
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.