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Meeting Customer Needs by Ian Smith

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Summary

Part of the "Chartered Management of Institute" series, this book is intended for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. It features examples and case studies.

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Meeting Customer Needs by Ian Smith

Smith writes about the key marketing issues facing managers. These include marketing planning, forecasting sales, purchasing and supply, pricing, design, and development of products and services, promotion and achieving quality customer service.

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SKU Unavailable
ISBN 13 9780750659840
ISBN 10 075065984X
Title Meeting Customer Needs
Author Ian Smith
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2003-10-01
Number of pages 232
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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