Meeting Customer Needs by Ian Smith

Meeting Customer Needs by Ian Smith

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Summary

Part of the "Chartered Management of Institute" series, this book is intended for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. It features examples and case studies.

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Meeting Customer Needs by Ian Smith

This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning. A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.
SKU Unavailable
ISBN 13 9780750659840
ISBN 10 075065984X
Title Meeting Customer Needs
Author Ian Smith
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2003-10-01
Number of pages 232
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.