The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter
Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations.
| SKU | Unavailable |
| ISBN 13 | 9780071839327 |
| ISBN 10 | 0071839321 |
| Title | The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue |
| Author | Robbie Kellman Baxter |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2015-04-16 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |