Memetics by Tim Tyler

Memetics by Tim Tyler

Memetics is the name commonly given to the study of memes - a term originally coined by Richard Dawkins to describe small inherited elements of human culture. Memes are the cultural equivalent of DNA genes - and memetics is the cultural equivalent of genetics.

Memes have become ubiquitous in the modern world - but there has been relatively little proper scientific study of how they arise, spread and change - apparently due to turf wars within the social sciences and misguided resistance to Darwinian explanations being applied to human behaviour.

However, with the modern explosion of internet memes, I think this is bound to change. With memes penetrating into every mass media channel, and with major companies riding on their coat tails for marketing purposes, social scientists will surely not be able to keep the subject at arm's length for much longer.

This will be good - because an understanding of memes is important. Memes are important for marketing and advertising. They are important for defending against marketing and advertising. They are important for understanding and managing your own mind. They are important for understanding science, politics, religion, causes, propaganda and popular culture.

Memetics is important for understanding the origin and evolution of modern humans. It provides insight into the rise of farming, science, industry, technology and machines. It is important for understanding the future of technological change and human evolution.

This book covers the basic concepts of memetics, giving an overview of its history, development, applications and the controversy that has been associated with it.

SKU	Unavailable
ISBN 13	9781461035268
ISBN 10	1461035260
Title	Memetics
Author	Tim Tyler
Condition	Unavailable
Binding Type	Paperback
Publisher	CreateSpace
Year published	2011-08-19
Number of pages	328
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.