A Merry Christmas in Cross-Stitch by Better Homes And Gardens

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A Merry Christmas in Cross-Stitch by Better Homes And Gardens

From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe with Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects - whether production, special commission, or aborted designs - are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.
SKU Unavailable
ISBN 13 9780696200342
ISBN 10 0696200341
Title A Merry Christmas in Cross-Stitch
Author Better Homes And Gardens
Condition Unavailable
Binding Type Hardback
Publisher Better Homes and Gardens Books
Year published 1994-07-01
Number of pages 127
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.