The Mesh by Lisa Gansky
Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.Lisa Gansky is a businesswoman, investor, speaker, and author of The Mesh: Why Sharing Is the Future of Business. Gansky creates new products, policies, services, collaborations, and business models based on the idea that access to things, services, and talent is more important than ownership. On the issues of innovation, collaboration, and the sharing economy, she invests, consults, lectures, and writes. Gansky built Ofoto into the world's leading photo-sharing service as its CEO, co-founder, and chairman. She was co-founder and CEO of GNN, the first commercial website, which was acquired by AOL in 1995, in addition to her work at Ofoto and Eastman Kodak.
She then served as the director of AOL's Internet Services from 1997 to 1998. She has invested in and served on the boards of over thirty online and mobile services firms. BRCK, Breather, Everledger, Honest Buildings, Instructables (sold to Autodesk), Makani Power (sold to Google), OpenRov, Other Machine Co., RelayRides, Sidecar, Science Exchange, Solar Mosaic, StealthCo., TaskRabbit, Traity, Tripping, and Yerdle are among the companies Gansky advises and invests in.
| SKU | Unavailable |
| ISBN 13 | 9781591844303 |
| ISBN 10 | 1591844304 |
| Title | The Mesh |
| Author | Lisa Gansky |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2012-02-28 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |