Methods for Business Research
Methods for Business Research
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Summary
A demonstration of the capacity of business research to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book maintains a business focus and explores ethical issues and dilemmas that business researchers face.
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Methods for Business Research by John Kervin
Examining the role of business research as an essential tool for successful management, this book sets out to demonstrate its capacity to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book is intended for second and third-year undergraduates and MBA students on business research methods courses in management, quantitative business, economics or statistics departments. It maintains a business focus, explores ethical issues and dilemmas that business researchers face, and uses a practical problem-solving approach with the aim of enabling students both to consume and to produce research.| SKU | Unavailable |
| ISBN 13 | 9780060436360 |
| ISBN 10 | 0060436360 |
| Title | Methods for Business Research |
| Author | John Kervin |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education Limited |
| Year published | 1992-03-01 |
| Number of pages | 750 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |