Michael Jordan and the New Global Capitalism
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Michael Jordan and the New Global Capitalism by Walter Lafeber
This is the story of Michael Jordan, the American basketball player, and a company that saw a link between Jordan and a world waiting to buy. The convergence of these forces with the new global media, opened the way for the spread of American cultural domination in dozens of less powerful nations. This book is part biography, part social history and part economic analysis. The author's discussion of Nike's dominance over the world marketplace is often scathing, while his biography of Jordan and the long commercial history of basketball reveal much about American society.
Walter LaFeber (1933—2021) was professor of history at Cornell University and the author of The Clash, winner of the 1998 Bancroft Prize, and Inevitable Revolutions.
| SKU | Unavailable |
| ISBN 13 | 9780393047479 |
| ISBN 10 | 0393047474 |
| Title | Michael Jordan and the New Global Capitalism |
| Author | Walter Lafeber |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | WW Norton & Co |
| Year published | 1999-07-17 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |