The Microsoft Way by Randall E Stross
Multimedia behemoth; $75 billion "world power"; popular target for a variety of alleged evils from legal trickery to "brute force" marketing; or nothing more than a benevolent organization instrumental in ushering in the IT revolution, while making a bit of money along the way? This study explores what the "Microsoft way" actually is, drawing on company archives and interviews with it leaders - including Bill Gates himself. Business historian, Stross, explains how Microsoft has grown and puts the story into the context of American history since the days of Henry Ford and Thomas Edison. Examining the corporation's business practices, the author intends to shed light on the company, finding the roots of its success not in predatory marketing techniques, but in staying eager for intelligent employees, bright ideas and responsive markets.| SKU | Unavailable |
| ISBN 13 | 9780751521610 |
| ISBN 10 | 0751521612 |
| Title | The Microsoft Way |
| Author | Randall E Stross |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Little, Brown Book Group |
| Year published | 1998-04-02 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |