Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents by Jeff Fromm

Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents by Jeff Fromm

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and productsPromote purpose beyond the bottom lineCultivate shareabilityDemocratize customer experienceIntegrate technologyDevelop content-driven campaigns that speak to Millennials A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household - and connect with these critical consumers in the complex participation economy.

JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess. MARISSA VIDLER is founder of Clear Box Insights, a marketing research firm specializing in shopper insights and the Millennial consumer.

SKU	Unavailable
ISBN 13	9780814436585
ISBN 10	0814436587
Title	Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents
Author	Jeff Fromm
Condition	Unavailable
Binding Type	Hardback
Publisher	Amacom
Year published	2015-09-16
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.