Million Dollar Dog Brand by J Nichole Smith

Million Dollar Dog Brand by J Nichole Smith

Have you ever looked around and wondered why some businesses seem like the popular kids in school? They appear to be wildly successful overnight. They are in all the magazines, seem to have more business than they can handle, and everyone is talking about them. Author J.Nichole Smith has spent over a decade building and studying this type of stand-out brand in the pet industry. She calls these outliers Million Dollar Dog Brands. In this book she outlines the exact formula petpreneurs can follow to craft their own. In the Million Dollar Dog Brand, Smith shares exclusive in-depth interviews with the founders of 10 of the most pioneering, market-leading Million Dollar Dog Brands, including BarkBox, Ruffwear, Planet Dog, Honest Kitchen, P.L.A.Y., Zee.Dog, Harry Barker, Victoria Stilwell, PetHub, and her own co-creation, Dog is Good. The pet industry has just surpassed $100 billion in value worldwide. Building a pet business is more appealing than ever. Opportunity leads to intense competition, which means building a sustainable, profitable business in this market can feel like an impossible job. This book is the essential field guide to do exactly that: to start or grow a pet business in a way that is irresistible to customers and opinion leaders, resulting in more demand, more profit, and more influence. This book is packed with inspiring, battle-tested strategies that any petpreneur can use immediately to improve just about every metric that matters in their business. From dog walkers, trainers, and groomers to pet bloggers, pet photographers, pet product manufacturers, and pet retail store owners, anyone operating in the pet space will profit from learning and implementing the Million Dollar Dog Brand formula.

J.Nichole Smith, cofounder of Dog Is Good, a prominent lifestyle firm for dog lovers, has photographed thousands of dogs and cats for a range of clients. She has been featured on Purina's Stories for the Pet Lover's Heart on ABC and has been published in other pet and lifestyle magazines. She resides in the city of Long Beach, California.

SKU	Unavailable
ISBN 13	9780995784109
ISBN 10	0995784108
Title	Million Dollar Dog Brand
Author	J Nichole Smith
Condition	Unavailable
Binding Type	Paperback
Publisher	Desert Island Press
Year published	2017-03-15
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.