The Mind of the Market by Michael Shermer
"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."--Los Angeles Times Book Review
How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.
Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.
Entertaining and eye-opening, The Mind of the Market explains the real science of economics.
Entertaining and eye-opening, The Mind of the Market explains the real science of economics.eward for their work.
Entertaining and eye-opening, The Mind of the Market explains the real science of economics.eward for their work.
Entertaining and eye-opening, The Mind of the Market explains the real science of economics.
Michael Shermer is the Director of The Skeptics Society and the Founder Publisher and Editor-in-Chief of Skeptic magazine (www.skeptic.com). He is a Visiting Associate at California Institute of Technology, where he also hosts the Skeptics Lecture Series. He has written a number of popular books on science, science history, and science philosophy and history.
| SKU | Unavailable |
| ISBN 13 | 9780805089165 |
| ISBN 10 | 0805089160 |
| Title | The Mind of the Market |
| Author | Michael Shermer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Henry Holt & Company Inc |
| Year published | 2009-01-01 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |