The Mind of the Strategist by Kenichi Ohmae

The Mind of the Strategist by Kenichi Ohmae

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The Mind of the Strategist by Kenichi Ohmae

IN A GROUND BREAKING APPROACH TO STRATEGIC PLANNING IN THE WORLD OF BUSINESS KENICHI OHMAE GOES BEYOND THE STANDARD FORMULA FOR SUCCESS INTO THE MIND OF THE CREATIVE CORPORATE THINKER. IT IS DR. OHMAE'S CONTENTTION - SUPPORTED WITH FACTS AND FIGURES FROM COMPANIES SUCH AS SONY, NISSAN, HONDA AND YAHAMA - TAHT IN TODAY'S MARKET STRATEGIC THINKING IS THE KEY TO SUCCESS. HE SHOWS THE CREATIVE PLANNER IN ACTION - DISSECTING THE MARKET, WEIGHING THE COMPETITION'S STRENGHTS AND WEAKNESSES, QUESTIONING THE PREVAILING ASSUMPTIONS OF AN INDUSTRY, DISCOVE- RING THE ACTUAL NEEDS AND WANTS OF THE CUSTOMER, AND FINALLY, IMPLEMENTING THE STRATEGIES THAT MEAN SUCCESS IN THE MARKETPLACE. FILLED WITH VIVID, ON-TARGET ANECDOTES AND INNOVATIVE CHALLENGES TO CONVEN- TIONAL BUSINESS WISDOM IT WILL REVOLUTIONIZE THE WAY YOU DO BUSINESS.
Kenichi Ohmae, one of world's leading business and corporate strategists, has written over 100 books, including The Mind of the Strategist, The Borderless World, The End of the Nation State, and The Invisible Continent. After earning a doctorate in nuclear engineering from MIT and working as a senior design engineer for Hitachi, he joined McKinsey & Company, rising to senior partner where he led the firm's Japan and Asia Pacific operations. Ohmae currently manages a number of companies that he founded, including Business Breakthrough (a distance learning platform for management education), EveryD.com (a click-and-mortar grocery delivery platform), and Dalian Neusoft Information Services (a BPO platform for data entry in double-bite languages). He is Chancellor's Professor of Public Policy at UCLA, Distinguished Visiting Professor of Korea University and Professor Emeritus at Ewha Women's University in Korea, Trustee and Adjunct Professor of Bond University in Australia, as well as Dean of Kenichi Ohmae Graduate School of Management of BBT University in Japan. In September 2002, he was named the advisor of Liaoning Province and Tianjin City in China.

SKU Unavailable
ISBN 13 9780140091281
ISBN 10 0140091289
Title The Mind of the Strategist
Author Kenichi Ohmae
Series Business Library
Condition Unavailable
Binding Type Paperback
Publisher Penguin Books Ltd
Year published 1987-04-30
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.