The Mindful Marketer by Lisa Nirell
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing."In this fast-paced, high powered, tech-driven economy, mindfulness is a competitive advantageIn The Mindful Marketer, Lisa Nirell helps you align hearts, minds, and actions. This is the secret sauce to connecting with customers." - Guy Kawasaki, Chief evangelist of Canva, former chief evangelist of Apple
"Read this book, love it, do what needs doing, and then secretly hide the best and most important lessons you learn here in other people's "numbers" marketing Be the secret revolution." - Chris Brogan, New York Times bestselling author and publisher
"Reading The Mindful Marketer will not only assure a more effective, relevant, and inspired marketing organization in the future; it will also set the groundwork for a more creative and successful present. Brilliant!" - Marshall Goldsmith, author of The New York Times global bestseller What Got You Here Won't Get You There
"The Mindful Marketer not only outlines the primary causes of anxiety in today's volatilemarketing organizations, but it also provides a clear roadmap to mindfully navigating these uncertain times. Lisa's message is timely, holistic, and powerful!" - Chip Conley, Founder of Joie de Vivre Hotels, Head of Global Hospitality and Strategy of Airbnb, and bestselling author
"The world needs more mindful marketers! Lisa's book builds a solid case for why calmness, insight, and adaptability will prevail in today's crazy-busy economy." - Jill Konrath, author of Agile Selling and Snap Selling
"Lisa Nirell gives marketers the secret map to navigate the dangerous new field of big data. This book gives markets a chance to use big data rather than it using them!" - Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author, and Sometimes Cowboy
"While self-expression is the true driver of social media today, self-reflection is equally important. Lisa's book outlines the qualities and habits of mindful marketers who know how to convert fans into lifelong clients." - Shama Hyder, CEO of Marketing Zen Group, and author of The Zen of Social Media Marketing
Lisa Nirell helps marketing leaders cultivate healthier companies. Innovative companies such as AARP, Adobe, CoStar, and Qualcomm hire Nirell to formulate new strategies and launch breakthrough marketing ideas. Her books include The Mindful Marketer and EnergizeGrowth® NOW. Nirell is a member of the Marshall Goldsmith 100 Coaches global community. She’s also a top-rated LinkedIn Livestream and podcast host and keynote speaker. The Mindful Marketer was recently voted a “Top 10 podcast for CMOs.” Download her latest insights and invites at themindfulmarketer.com.
| SKU | Unavailable |
| ISBN 13 | 9781137386298 |
| ISBN 10 | 1137386290 |
| Title | The Mindful Marketer |
| Author | Lisa Nirell |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Palgrave Macmillan |
| Year published | 2014-10-23 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |