Mindless Eating by Brian Wansink

Mindless Eating by Brian Wansink

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating-or why you're even eating at all.

- Does food with a brand name really taste better?
- Do you hate brussels sprouts because your mother did?
- Does the size of your plate determine how hungry you feel?
- How much would you eat if your soup bowl secretly refilled itself?
- What does your favorite comfort food really say about you?
- Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the bottomless soup bowl, Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the hidden persuaders used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the mindless margin to lose-instead of gain-ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office-even at a vending machine-wherever you decide to satisfy your appetite.

From the Hardcover edition.

Brian Wansink, a professor at Cornell University and head of the internationally renowned Cornell Food and Brand Lab, is a former stand-up comedian and director of the USDA's nutritional guidelines. He's worked on more than 250 eating behavior studies and given over 1,000 lectures on every continent except Antarctica. He currently resides in Ithaca, New York, with his family, where he appreciates both French cuisine and French fries.

SKU	Unavailable
ISBN 13	9780553804348
ISBN 10	0553804340
Title	Mindless Eating
Author	Brian Wansink
Condition	Unavailable
Binding Type	Hardback
Publisher	Random House USA Inc
Year published	2006-10-17
Number of pages	276
Prizes	Commended for Books for a Better Life (Psychology) 2006
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.