The Ministry of Common Sense
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The Ministry of Common Sense by Martin Lindstrom
WAL STRET JOURNAL Bestseller A humorous yet practical five-step guide to ridding ourselves--and our companies--of bureaucratic bottlenecks and red tape During the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. You need a chainsaw to pry open your new pair of headphones from their package. Your eighth Zoom meeting of the day keeps freezing, and if you hear No, wait; no, you go first again, you will implode. But first you have to sit through an endless Power Point presentation that everyone claims they've read, no one has, and that could have been summarized in one page. What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they've lost sight of their core purpose. Inevitably, they pay the price. Best-selling author Martin Lindstrom combines numerous real-life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic--and sanity--to the companies and people that need it most. A must-read for today's executives, managers, and employees, The Ministry of Common Sense is funny, entertaining, and immensely practical.The Walt Disney Company, PepsiCo, Nestlé, LEGO, and Red Bull are just a few of the firms Martin Lindstrom advises. He is the author of six pioneering books, including the international bestseller Buyology. The Wall Street Journal named his book BRANDsense one of the five best marketing books ever produced. Lindstrom has appeared on practically every major American television network and journal, is a regular contributor to NBC's Today show and Fast Company, and was named one of Time Magazine's top 100 most influential people in the world. Lindstrom was awarded the world's #1 brand-building expert in 2015 by an independent poll of 30,000 marketers, and he was just recognized one of the world's top 20 business thinkers by Thinkers 50.
| SKU | Unavailable |
| ISBN 13 | 9780358272564 |
| ISBN 10 | 0358272564 |
| Title | The Ministry of Common Sense |
| Author | Martin Lindstrom |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Mariner Books |
| Year published | 2021-01-19 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |