The Mirror Makers by Stephen Fox
A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a powerful social force.| SKU | Unavailable |
| ISBN 13 | 9780434147274 |
| ISBN 10 | 0434147273 |
| Title | The Mirror Makers |
| Author | Stephen Fox |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 1990-06-18 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |