Momentum by John Volkmann
Argues that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. This book reveals the six forces of digital differentiation that characterize inevitable market winners in the customer's mind.
Ron Ricci is Vice President, Market Positioning at Cisco Systems, Inc. Reporting to CEO John Chambers, Ricci is responsible for the strategic positioning of the Cisco brand and for helping to maintain Cisco's thought leadership in the Internet economy. An expert in positioning technology companies for market leadership, Ricci's responsibilities include managing Cisco's executive communications function and the Cisco Thought Leadership Network. Prior to coming to Cisco, he was a brand positioning consultant and principal at Citigate Cunningham, working with companies such as IBM, Motorola, Hewlett Packard, and Adobe on their strategic market positions. Ricci serves as a member of the Child Abuse Prevention Center Board of Directors, a non-profit agency that works to prevent child abuse in the Bay Area. He earned his Master's Degree in journalism from the University of North Carolina and a Bachelor of Arts degree in politics from Fairfield University in Connecticut. He lives with his wife and two children in Los Gatos, California.
| SKU | Unavailable |
| ISBN 13 | 9781578515226 |
| ISBN 10 | 157851522X |
| Title | Momentum |
| Author | John Volkmann |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2002-10-22 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |