The Mouse That Roared by Henry A Giroux

The Mouse That Roared by Henry A Giroux

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Summary

The author explores how the Disney Corporation has become a political force in shaping images of public memory, producing children as consumers, and legitimating ideological positions that constitute a conservative and disturbing view of the roles imparted to children and adults alike.

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The Mouse That Roared by Henry A Giroux

Today, cultural practices and institutions shape nearly every aspect of our lives. The author takes up this issue by looking at the world's most influential corporation. He explores the way in which the Disney Corporation has become a political force in shaping images of public memory, producing children as consuming subjects, and legitimating ideological positions that constitute a deeply conservative and disturbing view of the roles imparted to children and adults alike. The author shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. Disney is among several corporations that not only preside over international media, but also outstrip the traditional practices of schooling in shaping the desires, needs and futures of today's children.
SKU Unavailable
ISBN 13 9780847691104
ISBN 10 0847691101
Title The Mouse That Roared
Author Henry A Giroux
Series Culture And Education Ser
Condition Unavailable
Binding Type Paperback
Publisher Rowman & Littlefield
Year published 2001-04-11
Number of pages 197
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.