Multimodality and Genre by J Bateman

Multimodality and Genre by J Bateman

The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.

'If you have never read a book on multimodality, or plan on reading just one book, Bateman's Multimodality and Genre is the book I'd recommendIt ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing.' - James Martin, University of Sydney, Australia

'Multimodality and Genre is an asset to any communication, language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses.' Marion G. Müller, Jacobs University Bremen, Germany

JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.

SKU	Unavailable
ISBN 13	9780230302341
ISBN 10	0230302343
Title	Multimodality and Genre
Author	J Bateman
Condition	Unavailable
Binding Type	Paperback
Publisher	Palgrave Macmillan
Year published	2008-04-17
Number of pages	312
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable