Museum Management and Marketing by Richard Sandell

Museum Management and Marketing by Richard Sandell

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

'This excellent book provides museum professionals with a highly nuanced view of its subject' - Museum Practice

Richard Sandell is Head of the Department of Museum Studies at the University of Leicester. His research interests focus on the evolving social purposes, roles and agency of museums. His recent publications include Museums, Society, Inequality (2002). Robert R. Janes is the former President and CEO of the Glenbow Museum in Calgary, Canada. He is Editor-in-Chief of the Journal of Museum Management and Curatorship and a museum consultant. His recent books include Museums and the Paradox of Change (1997) and Looking Reality in the Eye: Museums and Social Responsibility (2005).

SKU	Unavailable
ISBN 13	9780415396295
ISBN 10	0415396298
Title	Museum Management and Marketing
Author	Richard Sandell
Series	Leicester Readers In Museum Studies
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2007-02-28
Number of pages	440
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.