Music Business Handbook and Career Guide by David Baskerville

Music Business Handbook and Career Guide by David Baskerville

With an unrivalled breadth of coverage on the music business, the 11th edition of this indispensable handbook remains the most comprehensive, up-to-date guide to the music industry.

"This book, by far, provides the most comprehensive and easy to follow overview of the music businessI recommend it for all music business students and aspiring professionals."

-- Serona Elton

"Baskerville’s first edition was the blueprint for music business programs.  The 11th edition brings us up to date on a field undergoing rapid redesign."

-- Tim Hays

"The Baskerville text, a long-time staple in music industry education never disappoints!  It strikes the delicate balance of being accessible, yet providing enough depth and insight into the most critical aspects of the fast-paced music industry!"

-- David Schreiber

"Whether you’re seeking a career in the music industry or a more complete understanding of it, the Music Business Handbook and Career Guide should be on your bookshelf.  It’s packed with useful, accurate, and continually updated information, written in language that anyone can understand.  There’s a reason that it’s been around as long as it has."

-- Don Gorder

"Baskerville did it again. Another great source of information for the student of this ever-changing business"

-- Stephen Marcone

"The Bakerville text is the best text of its kind out there."

-- Michael Phillips

"This text has the best coverage of this topic I have found."

-- Anthony McClure

"Using [Music Business Handbook and Career Guide, Eleventh Edition] and loving it."

-- Charles Denler

"I’ve used the Baskerville, mostly because it is a great reference tool.  I hope that students keep this book and use it throughout their careers to find good specific info."

-- Jason Vanselow

"I think the book is great as it is. It has a tremendous amount of information."

-- Brian St. John

"A colleague of mine at another institution was using an earlier edition and I found it very comprehensive so I adopted it when I started teach Music Business at UAPB. My students have reacted very positively to the text. Several have opted to not resell the book after completing the course as they find it a valuable resource. I think the primary strength of the book is its coverage of a broad range of topics and concise, clear charts and graph."

-- Richard H. Bailey, Jr.

"I realize that no single book is complete – but the Baskerville book is as close as I have found."

-- L. H. Dickert, Jr.

Author David Baskerville (1918–1986) received a PhD in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; executive vice president of Ad-Staff, Inc., producer of award-winning broadcast commercials; executive editor of Tor Music Publishing Company; and president of Sherwood Recording Studios, North Hollywood. He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Communications in Los Angeles. As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute in Canada. He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music.   Author Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a BA in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a staff writer-producer. The first TV documentary he created for CBS TV stations was nominated for an Emmy. As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, multinational broadcasting, and mobile communications. He served as president of what is now a division of S&P Global Market Intelligence, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch (acquired by Forrester Research), a key source of consumer research on new media. As a consultant, Baskerville’s clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard. Baskerville was vice president of the Music and Entertainment Industry Educators Association (MEIEA) and member of the Writers Guild of America, West. He has served on the boards of both public and private companies that produce business information.

SKU	Unavailable
ISBN 13	9781506309538
ISBN 10	1506309534
Title	Music Business Handbook and Career Guide
Author	David Baskerville
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2016-03-16
Number of pages	600
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.