My Life in Advertising and Scientific Advertising
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My Life in Advertising and Scientific Advertising by Claude C Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Claude C. Hopkins (1866-1932) ranks among the advertising industry's greatest pioneers. A brilliant copywriter, he was earning more than $150,000 a year from the Chicago advertising agency Lord & Thomas in the decade before World War I. Hopkins used new techniques like risk-free trials and money-back guarantees to promote many of the firms he worked for, including Swift & Company, Quaker Oats, Palmolive Soap, and Pepsodent.
| SKU | Unavailable |
| ISBN 13 | 9789394924208 |
| ISBN 10 | 9394924205 |
| Title | My Life in Advertising and Scientific Advertising |
| Author | Claude C Hopkins |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Sanage Publishing House LLP |
| Year published | 2022-10-08 |
| Number of pages | 252 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |