My Life in Advertising and Scientific Advertising
Summary
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My Life in Advertising and Scientific Advertising by Claude Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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| SKU | Unavailable |
| ISBN 13 | 9780844231013 |
| ISBN 10 | 0844231010 |
| Title | My Life in Advertising and Scientific Advertising |
| Author | Claude Hopkins |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | NTC Publishing Group,U.S. |
| Year published | 1966-01-16 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |