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My Life in Advertising by Claude Hopkins

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My Life in Advertising by Claude Hopkins

My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.

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SKU Unavailable
ISBN 13 9781478347330
ISBN 10 1478347333
Title My Life in Advertising
Author Claude Hopkins
Condition Unavailable
Binding Type Paperback
Publisher Createspace Independent Publishing Platform
Year published 2012-08-01
Number of pages 134
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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