Mythologies by Roland Barthes

Mythologies by Roland Barthes

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Summary

As the launcher of the whole science of semiotics - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book attempts to demystify the roles and values inherent in commonplace items such as wrestling and detergent.

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Mythologies by Roland Barthes

As the launcher of the whole science of semiotics - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book attempts to demystify the roles and values inherent in such diverse commonplace items as wrestling, Citroen DS, steak and chips, Greta Garbo's face and household detergents via a series of essays. The essays themselves became cultural icons, and the book became a cult object. It is now studied on many courses in higher education as an emblematic text of post-war French culture, and as the precursor of the late-20th-century preoccupation with the language of signs and gestures in mass culture.
SKU Unavailable
ISBN 13 9780586081648
ISBN 10 058608164X
Title Mythologies
Author Roland Barthes
Condition Unavailable
Binding Type Paperback
Publisher HarperCollins Publishers
Year published 1976-09-06
Number of pages 160
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.