The Myths of Innovation by Scott Berkun
Looks at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations - truths that people can apply to various challenges. Using examples from the history of technology, business, and the arts, this book teaches how to convert the knowledge you have into ideas that can change the world.
"The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believeWith this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." - Guy Kawasaki, author of The Art of the Start "Insightful, inspiring, evocative, and just plain fun to read it's totally great." - John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion
Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington.
| SKU | Unavailable |
| ISBN 13 | 9780596527051 |
| ISBN 10 | 0596527055 |
| Title | The Myths of Innovation |
| Author | Scott Berkun |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | O'Reilly Media |
| Year published | 2007-06-12 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |