Naughty Amelia Jane by Enid Blyton

Naughty Amelia Jane by Enid Blyton

International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals.

The opening chapter examines the current state of the global economy, taking into account the political, societal, and economic changes, most recently due to the COVID-19 crisis, that have impacted individuals, business, and the ways in which we work. Additional chapters explore historical events and issues that have shaped the global economy in the new millennium, contemporary trade theories, and the far-reaching impacts of technology, social media, and media.

Students consider the pursuit of localization before globalization, analyze the effects of political unrest on international marketing, and learn about trade credit financing instruments. Supply chain logistics and management, international marketing research, personal and cultural factors in global business, and global branding and marketing are covered. The closing chapters survey key international organizations and review key takeaways.

International Marketing is an ideal textbook for courses in global business, marketing, and leadership.

Enid Blyton, who died in 1968, is one of the most successful children's authors of all time. She wrote over 700 books, which have been translated into more than forty languages and have sold more than 400 million copies around the world. Her stories of magic, adventure and friendship continue to enchant children the world over. Enid Blyton's beloved works include The Famous Five, The Secret Seven, Malory Towers, The Faraway Tree, and Adventure series. Rebecca Cobb is a rising star in children's picture books. Having collaborated on two picture storybooks with the Orange Prize winner Helen Dunmore, Rebecca's debut solo project, the hugely accomplished and heartbreakingly beautiful Missing Mummy, was published by Macmillan in 2011. The gorgeously funny and well-received Lunchtime followed and, in addition, Rebecca's stunning illustrations accompanied Julia's Donaldson's wonderfully lyrical story in The Paper Dolls. Aunt Amelia, Rebecca Cobb's most recent picture book, is every bit as warm, engaging and original as her existing books, and is sure to continue to establish her as a real one to watch. Rebecca lives in Cornwall.

SKU	Unavailable
ISBN 13	9780099541509
ISBN 10	0099541505
Title	Naughty Amelia Jane
Author	Enid Blyton
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Random House Children's UK
Year published	1990-05-17
Number of pages	112
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.