The Necessary Art of Persuasion
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The Necessary Art of Persuasion by Jay A Conger
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Jay A. Conger is the Henry Kravis Research Professor of Leadership Studies at Claremont McKenna College. He is also Senior Research Scientist at the Center for Effective Organizations at the University of Southern California in Los Angeles.
| SKU | Unavailable |
| ISBN 13 | 9781422126714 |
| ISBN 10 | 1422126714 |
| Title | The Necessary Art of Persuasion |
| Author | Jay A Conger |
| Series | Harvard Business Review Classics |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 2008-08-12 |
| Number of pages | 80 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |