Need-to-Know Marketing by Tim Ambler
This is an introduction to marketing in an A-Z format. It includes all the key marketing concepts, plus some individual perceptions of the author's, in 26 brief chapters keyed to the individual letters of the alphabet. From advertising, agencies and analysis via grey markets, the J-curve, network and relationship marketing to value and velocity. This book is designed for business people and students who know marketing is a key business factor - but have had little or no training in it.| SKU | Unavailable |
| ISBN 13 | 9780712698344 |
| ISBN 10 | 0712698345 |
| Title | Need-to-Know Marketing |
| Author | Tim Ambler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cornerstone |
| Year published | 1992-09-10 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |