The Neuro-Consumer by Anne-Sophie Bayle-Tourtoulou
This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area."This thought-provoking book should interest business students and their instructorsSumming Up: Recommended. All readers."
--S. A. Schulman, CUNY Baruch College, CHOICE Review
Anne-Sophie Bayle-Tourtoulou is an Associate Professor of Marketing at HEC Paris where she holds academic responsibilities at the graduate and executive levels. Her interests deal with marketing strategy, retail and e-tail marketing, neuroscience and artificial intelligence. She is the co-author of Neuromarketing in Action.
Michel Badoc is an Emeritus Professor at HEC Paris. He gives courses on neuroscience, marketing and sensory marketing. He develops consultancy activities for companies in Europe and North America. He is the co-author of Neuromarketing in Action and many books on banking and insurance marketing.
| SKU | Unavailable |
| ISBN 13 | 9780367895907 |
| ISBN 10 | 0367895900 |
| Title | The Neuro-Consumer |
| Author | Anne-Sophie Bayle-Tourtoulou |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2020-05-06 |
| Number of pages | 322 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |