Neuromarketing by Patrick Renvoise

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Neuromarketing by Patrick Renvoise

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Summary

Unveiling the latest brain research and revolutionary  marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

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Neuromarketing by Patrick Renvoise

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

CHRISTOPHE MORIN, PHD, is an expert on the effect of advertising on the brain. He is an adjunct faculty member of Fielding Graduate University, where he teaches courses in Media Neuroscience. He is the recipient of multiple speaking and research awards. He co-founded SalesBrain in 2002.

PATRICK RENVOISE, an expert in complex sales, teaches new messaging strategies based on brain science. By using the latest discoveries in cognitive biases, he has helped hundreds of companies and thousands of professionals close complex deals worth billions of dollars. Patrick co-founded SalesBrain and has received numerous marketing and speaking awards.

SKU Unavailable
ISBN 13 9781595551351
ISBN 10 1595551352
Title Neuromarketing
Author Patrick Renvoise
Condition Unavailable
Binding Type Paperback
Publisher HarperCollins Focus
Year published 2007-10-14
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.