Neuromarketing in Action by Patrick M Georges

Neuromarketing in Action by Patrick M Georges

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

"Readers from the marketing domain will get to learn the theory behind product placement, use of colors and scents used in the retail areas and equip them to spot these techniques in the real worldThe book is a good read for anyone who works in the retail industry and constantly interacts with customers. The principle is: understand how the brain responds to different stimuli, and expose people to the stimuli that trigger the target desires and emotions." * Prasanna Bidkar, Business2Community *
"Definitely a useful read for anyone starting out in marketing. Practical advice on how to appeal to the senses, brain, emotions, memory, subconscious and conscience of your customers is offered and backed up by relevant examples." * Charlie Stroe, B2B Marketing *

Professor Patrick Georges is a neurosurgeon with a passion for improving management and business organization through the development of the concept of organizational intelligence. He is the author of several works, including The Six-Figure Manager (published by Kogan Page).
Professor Anne-Sophie Bayle-Tourtoulou has taught marketing across several programs of the HEC Group for many years, with a focus on the retail sector. She has worked on various projects in this sector, including product ranges, retailers' own brands, pricing and promotional policies.
Professor Michel Badoc has taught marketing for many years, mostly at the institutions within the HEC Group, but also schools such as the CESB and ENASS. He also develops appraisal and consultancy activities for companies in Europe and North America.

SKU	Unavailable
ISBN 13	9780749469276
ISBN 10	0749469277
Title	Neuromarketing in Action
Author	Patrick M Georges
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2013-12-03
Number of pages	280
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.