New and Improved by Richard S Tedlow
This analysis of the evolution of markets in the United States discusses the birth of national brands and the 20th-century development of mass markets. It gives examples of business competition in four major industries - soft drinks, car industry, grocery industry and general merchandise industry.Richard S. Tedlow is the Class of 1949 Professor of Business Administration Emeritus at the Harvard Business School. For more than three decades, Tedlow taught Business History, Marketing, and Business and Government to thousands of MBAs and executives, and was ranked as one of the most highly rated teachers at the School. His books Giants of Enterprise (2001) and Andy Grove (2006) both made Business Week's list of top ten best business books of the year, and the latter was selected by Barack Obama as one of the ten books he recommends for leaders. Tedlow's work has been translated into more than a half-dozen languages.
In 2010, Apple asked Professor Tedlow to join the company as a faculty member of the newly created Apple University, the company's internal executive education arm. In that capacity, he developed and taught classes for Apple executives until his retirement in 2018.
| SKU | Unavailable |
| ISBN 13 | 9780875846729 |
| ISBN 10 | 0875846726 |
| Title | New and Improved |
| Author | Richard S Tedlow |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 1996-01-01 |
| Number of pages | 528 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |