New Consumer Marketing by Susan Baker
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
“…(a) compact text” (International Journal of Market Research, Vol47, No.2, 2005)
Following ten years as a marketing practitioner, Susan Baker earned her PhD in management sciences from Cranfield School of Management where she now specialises in consumer marketing. She founded and directs the New Marketing Research Group, which works together with a consortium of client organizations to understand the impact on marketing of the New Consumer (www.new-marketing.org). She is a frequent keynote speaker at marketing and management conferences and can be contacted at s.l.baker@cranfield.ac.uk.
| SKU | Unavailable |
| ISBN 13 | 9780470844823 |
| ISBN 10 | 0470844825 |
| Title | New Consumer Marketing |
| Author | Susan Baker |
| Condition | Unavailable |
| Publisher | John Wiley & Sons Inc |
| Year published | 2003-06-27 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |