
The New Corporate Cultures by Terrence E Deal
The culture of a company plays an essential role in corporate strategy and performance. In this book managers are offered practical methods for sustaining the highest levels of performance by understanding and managing the corporate culture. The authors examine the recent effects of economic forces such as globalization and technology and management trends - downsizing; outsourcing; short terminism; mergers and acquisitions on cultures of companies today and provide a framework for rebuilding and motivating a workforce for optimal performance.| SKU | Unavailable |
| ISBN 13 | 9781587990267 |
| ISBN 10 | 1587990261 |
| Title | The New Corporate Cultures |
| Author | Terrence E Deal |
| Series | Business Essentials S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2000-08-26 |
| Number of pages | 298 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |