The New Corporate Cultures by Terrence E Deal

The New Corporate Cultures by Terrence E Deal

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Summary

The culture of a company plays an essential role in corporate strategy and performance. This text assesses the effects of economic forces on corporate culture since the mid-1980s, offering insights for achieving corporate renewal and success.

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The New Corporate Cultures by Terrence E Deal

The culture of a company plays an essential role in corporate strategy and performance. In this book managers are offered practical methods for sustaining the highest levels of performance by understanding and managing the corporate culture. The authors examine the recent effects of economic forces such as globalization and technology and management trends - downsizing; outsourcing; short terminism; mergers and acquisitions on cultures of companies today and provide a framework for rebuilding and motivating a workforce for optimal performance.
SKU Unavailable
ISBN 13 9781587990267
ISBN 10 1587990261
Title The New Corporate Cultures
Author Terrence E Deal
Series Business Essentials S
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 2000-08-26
Number of pages 298
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.