The New Guide to Identity by Wolff Olins
This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.
'Positioning itself so authoritatively, the new edition is bound to attract rigorous assessment and evaluation from rivals to Wolff Olins and should spark a timely and useful debate about contemporary identity issues' Graphics International 'Wally Olins is a prophet whose time has come - with a vengeance ... a clearly written and presented handbook.' Marketing Business '... a helpful guide for anyone with an interest in the subject' Business Franchise '...a concise yet comprehensive treatment of a key subject by acknowledged master Wally Olins.' PLAN
The Wolff Olins Business Ltd, is an acknowledged leader in corporate identity and has been responsible for such corporate identity programmes as Prudential and British Telecom.
| SKU | Unavailable |
| ISBN 13 | 9780566077371 |
| ISBN 10 | 056607737X |
| Title | The New Guide to Identity |
| Author | Wolff Olins |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1996-02-28 |
| Number of pages | 110 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |