New Ideas About New Ideas by G Patton Wright
In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.
Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit www.newideasaboutnewideas.com.
| SKU | Unavailable |
| ISBN 13 | 9780738207803 |
| ISBN 10 | 0738207802 |
| Title | New Ideas About New Ideas |
| Author | G Patton Wright |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | INGRAM PUBLISHER SERVICES US |
| Year published | 2002-12-18 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |