New Influencers by Paul Gillin
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.
Paul Gillin is a social media marketing consultant. He was the founding editor of Computerworld and TechTarget and has been reporting on the impacts of technology and media for more than 25 years. He lives in Framingham, Massachusetts. Geoffrey A. Moore is the bestselling author of Dealing with Darwin and Living on the Fault Line. He is a cofounder and managing director of TCG Advisors and a venture partner at Mohr Davidow Ventures. He lives in San Francisco.
| SKU | Unavailable |
| ISBN 13 | 9781884956942 |
| ISBN 10 | 1884956947 |
| Title | New Influencers |
| Author | Paul Gillin |
| Series | Books To Build Your Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Quill Driver Books, U.S. |
| Year published | 2009-06-22 |
| Number of pages | 236 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |