The New Marketing Manifesto by John Grant
Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketing don't seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful brands that have applied New Marketing methods.
Anders Dahlvig, CEO, IKEA Retail Europe John Grant is one of the sharpest and most creative minds I have come across in my encounters with the advertising businessHis insight and clarity makes this book compelling reading for every executive involved in marketing. Nick Hahn, Director, New Brands & Strategic Marketing, Coca-Cola John has a stunning mind and inspired insights into how to grow a business. His ideas about communication as a way to drive volume reflect the new economy. Tim Parker, Chief Executive, C&J Clark Ltd This book is full of original thinking which well anticipates the future.
John Grant was a founding partner of St. Luke's Communications, which was Campaign magazine's UK 'Advertising Agency of the Year' in 1997. A frequent speaker at marketing and market research conferences, he currently works as an independent consultant to clients on new frontiers in marketing and business strategy. His recent clients include Arthur Andersen, Coca-Cola, IKEA and Carlton TV.
| SKU | Unavailable |
| ISBN 13 | 9781587990243 |
| ISBN 10 | 1587990245 |
| Title | The New Marketing Manifesto |
| Author | John Grant |
| Series | Business Essentials S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2000-07-27 |
| Number of pages | 248 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |