New Media Cultures by P David Marshall
"New Media Cultures" provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, "New Media Cultures" focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms. Critical areas investigated include: game culture, the internet, the digital transformation of film and television, intellectual property, forms of interactivity, the significance of the user and cultural production in new media. "New Media Cultures" is accompanied by a website, which complements the books and enables students to develop their understanding further. "New Media Cultures" provides a unique approach for thinking about, and engaging with, the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies.
'The book provides a unique approach for thinking about and engaging with the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies' Educational Book Review
P. David Marshall is Chair of the Department of Communication Studies at Northeastern University in Boston. He is the author of Celebrity and Power and the co-author of Web Theory and Fame Games.
| SKU | Unavailable |
| ISBN 13 | 9780340806999 |
| ISBN 10 | 0340806990 |
| Title | New Media Cultures |
| Author | P David Marshall |
| Series | Cultural Studies In Practice Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2004-08-27 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |