The New Negotiating Edge by Gavin Kennedy

The New Negotiating Edge by Gavin Kennedy

Gavin Kennedy aims to go beyond tough guy tactics to reveal how people actually negotiate. This text is not about what people ought to do, rationally or otherwise - it is about how people really behave and what you can do about it. His thesis is that the two usual modes of negotiating behaviour should be blended. The "red style" is the use of manipulative tactics and agressive ploys, whilst the "blue style" is the antidote to this, suggesting the use of principled negotiation and rational problem solving prescriptions. Kennedy presents his "purple style", which says: "give me some of what I want ("red style") and I will give you some of what you want ("Blue style")". "Red" is taking behaviour, "blue" is giving behaviour, and "purple" is trading behaviour. "Purple" behaviour deals with people as they are, and not how you assume them to be. It is biased towards how negotiators behave and prefers the evidence of their behaviour to affirmations of their good intentions, but it is not a rationale for cynicism. The author sets-out a simplified, 4-phase process of this theory: prepare; debate; propose; and bargain.

Gavin Kennedy has authored various books on negotiation, which have been translated into numerous languages. He is a professor at Edinburgh Business School and managing director of Negotiate Limited, a training and consulting firm.

SKU	Unavailable
ISBN 13	9781857882056
ISBN 10	1857882059
Title	The New Negotiating Edge
Author	Gavin Kennedy
Condition	Unavailable
Binding Type	Paperback
Publisher	John Murray Press
Year published	1998-03-19
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable