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New Product Success Stories by Robert J Thomas

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Summary

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

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New Product Success Stories by Robert J Thomas

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.

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ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success (Wiley). He received his PhD from the University of Pennsylvania's Wharton School.
SKU Unavailable
ISBN 13 9780471013204
ISBN 10 047101320X
Title New Product Success Stories
Author Robert J Thomas
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 1995-03-30
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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