New Products Management by C Merle Crawford
Written with a managerial focus, this title is useful to the practicing new products manager. Along with the management approach, it presents the perspective of marketing. It includes many examples, cases, and research topics.
Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University
| SKU | Unavailable |
| ISBN 13 | 9780071289238 |
| ISBN 10 | 0071289232 |
| Title | New Products Management |
| Author | C Merle Crawford |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2011-02-16 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |